Job Title: Content Creation & Social Media Lead
We are looking for someone to fill our brand new position for Content Creation and Social Media Lead! The person in this position will support the company through social media management, content creation, handling press requests and much more, with a strong emphasis on increasing our brand awareness and presence on all social media platforms, especially Instagram and TikTok.
Duties/Roles:
Develop and update content/marketing calendarStrategize ways to increase social media presence/brand identity & awarenessManage all social media accounts (Instagram, Tik Tok, Facebook, Pinterest), reply to comments and answer influencer related questions via direct messagingDevelop engaging social media campaigns and manage social media contentDaily (including weekend) Instagram feed/story posts based on marketing calendarManage Instagram/Tik Tok Influencer program (content, gifting, scheduling, budgeting, etc)Handle all press requests from media outletsCapture social media insights and use data to increase follower engagement and brand awareness Create press blasts for new collectionsAssist with behind the scenes content at photoshoots when neededTraffic pieces from shoot to shoot location
Qualifications/Experience
MUST be based in NYC area Associates or Bachelors Degree in related fieldMust have 1+ years of professional experience operating in social media and content creation, preferably with a direct to consumer fashion brandStrong written and verbal communication skillsProficiency in Adobe Creative Suite preferredMust be familiar with TikTok video creation and editing Strong ability to maintain brand voice and identity Highly organized, self motivated, and a willingness to learn new thingsExperience with digital analytics/insights a must Please send resume, cover letter, and examples of your work to info@wray.nyc. Someone will be in touch if we believe you will be a good fit!
