Job Title: Content Creation & Social Media Lead
We are looking for someone to fill our brand new position for Content Creation and Social Media Lead! The person in this position will support the company through social media management, content creation, handling press requests and much more, with a strong emphasis on increasing our brand awareness and presence on all social media platforms, especially Instagram and TikTok.
Duties/Roles:
Develop and update content/marketing calendar
Strategize ways to increase social media presence/brand identity & awareness
Manage all social media accounts (Instagram, Tik Tok, Facebook, Pinterest), reply to comments and answer influencer related questions via direct messaging
Develop engaging social media campaigns and manage social media content
Daily (including weekend) Instagram feed/story posts based on marketing calendar
Manage Instagram/Tik Tok Influencer program (content, gifting, scheduling, budgeting, etc)
Handle all press requests from media outlets
Capture social media insights and use data to increase follower engagement and brand awareness
Create press blasts for new collections
Assist with behind the scenes content at photoshoots when needed
Traffic pieces from shoot to shoot location
Qualifications/Experience
MUST be based in NYC area
Associates or Bachelors Degree in related field
Must have 1+ years of professional experience operating in social media and content creation, preferably with a direct to consumer fashion brand
Strong written and verbal communication skills
Proficiency in Adobe Creative Suite preferred
Must be familiar with TikTok video creation and editing
Strong ability to maintain brand voice and identity
Highly organized, self motivated, and a willingness to learn new things
Experience with digital analytics/insights a must
Please send resume, cover letter, and examples of your work to info@wray.nyc. Someone will be in touch if we believe you will be a good fit!
